Globus is a German retail group that operates hypermarkets under the Globus brand, hobby markets under Baumarkt, and electronics stores under AlphaTecc. The group operates not only in Germany but also in the Czech Republic, Luxembourg, and Russia. In the financial year 2020/21, the conglomerate had a total turnover of 6.8 billion euros and almost 35 thousand employees.
Our mission was to revolutionise the shopping experience for millions of customers
As part of an innovation team, I had the privilege of spearheading the development of multiple digital products for a significant retailer with a strong presence in the Czech Republic, Austria, Russia, and Germany. Our mission was to revolutionize the shopping experience for millions of customers, and we accomplished this through a range of innovative digital solutions.
Key Projects
Mobile App
We reimagined the retailer's mobile app, endowing it with cutting-edge features. The highlight was a smart shopping list that provided real-time data, including prices, discounts, and stock availability. This empowered customers to shop with confidence and efficiency, making their shopping journeys more convenient and rewarding.
✨ Features ✨
Shared shopping list for the whole family ● Self-checkout at the gas station ● Globus Bonus Loyalty Program ● Hypermarket Services Information
Never forget with My Globus: Create shared shopping lists seamlessly, speed up your shopping with app-based Scan&Go and self-checkout, conveniently pay for fuel, check cash bonuses and loyalty status, use mobile discount coupons at checkout, and access hypermarket services information easily
Scan&Go Redesign
Redesign of the self-scanning devices, enhancing their usability and performance. The revamped Scan&Go devices allowed customers to scan items as they shopped, enabling a swift and hassle-free checkout experience.
Digital Price Tags
In our hypermarkets, we introduced digital price tags, ensuring that pricing information was always up to date and consistent. This innovation not only improved operational efficiency but also enhanced the overall shopping experience for customers.
Digital Menu Displays
Within the retailer's restaurants, we introduced digital menu displays. These dynamic, digitalized menus provided customers with real-time information on dishes, prices, and dietary options, resulting in a more engaging and informed dining experience.
iGlobus E-Shop&Pickup Launch
The launch of iGlobus e-shop expanded the retailer's digital footprint. This was instrumental during COVID-19, allowing customers to shop from the safety of their homes, and minimizing in-person interactions.
❤️🩹 These digital solutions not only enhanced the shopping experience but also played a crucial role in promoting safety and convenience during the challenging times of the COVID-19 pandemic.
