Challenge
Lack of Information
Users often found it challenging to navigate the full range of tools available, leading to uncertainty in their choices.
Decision Paralysis
An overload of information left users overwhelmed, causing decision paralysis.
Objectives
Streamline the user experience
Provide comprehensive product information
Offer personalized recommendations
Approach
1. User interviews
2. Redesigned User Interface
3. Testing and Validation
4. Collaboration with Stakeholders
⚡️
Collaboration with stakeholders, including sales and marketing teams, ensured alignment and validation. Their insights played a crucial role in shaping the final product.
🕺
Design provided customers with a clear advantage comparison, enabling them to make informed purchase decisions leading to:
👇
● Increased conversion rates
● Improved customer satisfaction and
● Enhanced upselling opportunities